2015 Pegasus and Infinity Award Recipients
The Public Relations Society of America's (PRSA) Charlotte Chapter will honor two outstanding professionals and recognize the best public relations campaigns in the Charlotte community at its annual awards event Oct. 28. This year's recipients of the Pegasus and Infinity awards have been selected by a nominating committee and the PRSA Charlotte board of directors.
The Pegasus Award honors a respected leader who has made significant contributions to the betterment of the community, enhancing its reputation and prestige through the effective use of exceptional communication and public relations practices. Previous Pegasus Award winners include Michael B. Smith, Charlotte Center Partners (2010); Bob Morgan, Charlotte Chamber (2011); Dan Murrey, OrthoCarolina (2012); Carol Armato, Novant Health (2013); and Pat Rodgers, Rodgers Builders (2014).
This year's Pegasus Award will honor Bruce Moffett, owner of Moffett Restaurant Group and executive chef at Barrington's Restaurant. Chef Moffett was formally trained at The Culinary Institute of America (CIA) in Hyde Park, NY, and worked in restaurants in both Atlanta and Boston before moving to the Carolinas. In 2000, Bruce moved to Charlotte to be closer to family where he opened his own restaurant, Barrington’s. He has been the Executive Chef there ever since and was recognized as a James Beard Foundation Best Chef Southeast Nominee in 2009. That same year, he opened his second restaurant, Good Food on Montford. In 2013, Bruce expanded his culinary reign in Charlotte by launching Moffett Restaurant Group, which oversees all three restaurants, Barrington’s Restaurant (2000), Good Food on Montford (2009) and Stagioni (2013).
Chef Moffett uses public relations to spread the word about the growing culinary talent and diverse restaurants the Queen City has to offer to locals and visitors alike. Recently, Chef Moffett and his team launched a successful grassroots effort -- "Charlotte Cooks Too" -- aimed at shining a spotlight on the city's culinary talent and restaurants.
PRSA Charlotte's Infinity Award honors a public relations professional whose character, career and service represent the highest standards and who excels in the practice of public relations and/or has accomplished an outstanding one-time achievement. Recipients have dedicated their careers to the practice of public relations, have achieved substantial success in their professional work and represent the highest standards of ethical conduct in the practice of public relations. Previous Infinity Award winners include Philip Tate, APR, Fellow PRSA, LGA (2010); Dr. Dean Kruckeberg, APR, Fellow PRSA, UNC Charlotte (2011); Janet Hart, APR, Fellow PRSA, Better Business Bureau (2012); Jessica Graham, APR, Belk (2013); and Paige Sheehan, APR, Duke Energy (2014).
This year's Infinity Award will honor Adam Bernstein, APR, senior vice president of Carolina PR, a Chernoff Newman agency, specializing in public relations strategy and marketing communications. Adam has more than 30 years of experience providing public relations and strategic communications counsel with specific expertise in internal/external communications planning, community relations, media relations, crisis communications, issues management, public affairs and marketing communications. He has worked extensively in healthcare, professional services, non-profit, real estate development and education.
Adam’s professional and civic leadership experience is heavy on cultural affairs. He was the agency lead on its engagement with the Arts & Science Council’s Cultural Life Task Force, and also served on the boards of the Charlotte Symphony and Charlotte Civic Orchestra.
Adam is an Accredited member of PRSA, as well as former board member to the International Assembly and chapter president of PRSA Charlotte. He is former president of the Foundation for the Charlotte Jewish Community and Temple Beth El and served in volunteer leadership roles for other community organizations including the Jewish Federation of Greater Charlotte, Wildacres Leadership Initiative, Men for Change, National Conference for Community and Justice, Jewish Community Relations Committee and the Charlotte Clean City Committee. He is a graduate of the University of North Carolina at Chapel Hill and is currently working toward a Masters in Communications from Queens University in Charlotte.
In addition to the individual honors, PRSA Charlotte will recognize eight outstanding campaigns in the following categories: Integrated Communications, Community Relations, Crisis Communications, Organizational Relations/Internal Communications and Shoestring Budget Campaign.
PRSA Charlotte's Queen City Awards event will be held Wednesday, Oct. 28, at Byron's South End. The evening's festivities will kick off at 6:30. For more information about the awards event and to register, please click here.